In pre-colonial Colombia, natives use to decorate their bodies with gold to honor spirits and deities. This spiritual celebration created a unique craft and expertise in jewelry making that is truly unique to Colombian goldsmiths and artisans who keep the art alive. Luisa Lopez picks up the tiara, creating stunning jewelry pieces that hold the essence of pre-Columbian art while still maintaining a bold and modern approach that keeps evolving in time. Each collection has taken inspiration from different Colombian culture themes, imprinting sophistication and femininity into each design.
Hi Luisa! Tell us about your brand, its origins, and your background.
I have a degree on Industrial Engineering. On 2018, I decided to abandon the corporate world for my love and admiration of the arts and crafts, creating my own brand to salvage and honor my country’s jewelry tradition. Artistic interest and unstoppable quest of new horizons has allowed me, through the creation of unique pieces, to express my sensibility and explore other aspects of my life. I reinvent me through every design, creating different expressions to highlight women’s beauty.
I look to promote and dignify the work of the Colombian artisans that participate in this sector’s supply chain. To achieve this, we create our jewels along with people who have inherited this millenary knowledge. To recognize their value, we rely on fair trade business practices. By using ancestral techniques, along with environmentally friendly approaches, we offer high-quality pieces with a unique and timeless design.
As a Colombian designer, what part of your work or process best represents the cultural influence of your nation?
In Colombia there is a high tradition of jewelry, with unique techniques that have been inherited and must be preserved. Manual work, emeralds and the color of gold characterize each of our pieces and the influence of our culture.
What is your favorite part of the process?
I love the variations and irregularities that characterize every single one of our jewels. That is the magic of handmade process.
How is it to work with artisans?
It has been a great experience. You can learn a lot of the Colombian jewelry history just listening their stories and experiences. We trust our artisans’ hands to transform materials into carefully crafted jewelry masterpieces. Thus, we dignify their work, contributing to a better society.
What music set the tone at your studio?
I have to confess that I love reggaeton. J Balvin is my favorite artist
What makes you passionate about the work that you do?
Definitely, i love to work with artisans and learn about their knowledge
What inspires you and your work?
Our designs are inspired in modern women who take on challenges and feel their beauty as diverse expressions of femininity
What do you hope customers experience when they use your products? What has been your most memorable experience with a customer?
Beyond jewelry design, I aspire to transmite emotions and feeling, making women feel as they are: unique and special. I love seeing every woman wearing every of our pieces. It makes me feel proud and happy.
As a female design entrepreneur, what advice you give other female entrepreneurs to empower them?
I recommend following each dream and celebrating each milestone as a small victory.
What is the vision for your brand in the next years to come? What new products are you working on?
I want to incorporate new artisan techniques and extend our brand to other fields related to making women feel beautiful, unique and special.
Your new collection is titled "La Victoria" or "Victory", share with us the story behind the name, and what it means to you.
This collection is very special to me because it was created at a time of great uncertainty due to COVID-19. It is a longing for hugs and sharing with others, a longing to return to normal with all the lessons it has brought us, an invitation to live life fully and celebrate each little victory.
What new design elements does this collection introduce?
I have been exploring the use of some natural stones in some designs, for this collection I selected stones that caught my attention not only for their colors, but for the energy they transmit, I used Onix, Jasper and Turquoise. These stones give the pieces character.
What makes this new collection unique or different from the others?
I seek to redefine the jewelry tradition that exists in Colombia through the use of artisanal techniques. Definitely, this collection includes pieces that require additional expertise in terms of jewelry techniques and the stones transmit a special personality to each piece.
Share a few thoughts of what you like about being part of our community?
Being part of Aztro trade has allowed me to publicize my designs and meet new designers that I have loved.