It wouldn't be a surprise if, in the next decade, Noom will be synonym of home decor and avant garde design along side of brands such as Cassina, Morosso, or Linge Rose. This rapidly growing Ukraine-based brand creates contemporary furnishing pieces that are true works of art and luxury manufacturing reflections. Inspired by both legendary Bauhaus architects and Suprematism artists, Noom translates function into simple, elegant forms with a palette of metallic finishes that make every piece a lifetime relique. Their story is a true inspiration for new generations of designers who look to create longevity in their work.
Hi Kateryna & Arkady, tell us about your studio, the founders, and its origins.
We both are from Kharkiv; it is a big industrial city in Ukraine with a strong design school and an impressive architectural heritage of soviet modernism. In 2017 Kateryna decided to showcase her first suprematic vases in Dutch Design Week. She came to Arkady, who had his own Postformula Craft workshop, and offered him to manufacture her designs. Vases got a lot of professional attention in the exhibition. After Eindhoven's first success, Kateryna and Arkady have decided to cooperate and run their own brand.
Why did you come up with "NOOM" as the name for your brand?
We were looking for some short and visually laconic words as the name of our brand. We considered hundreds of variants with the letter O in them. We wanted O to reflect curved lines in products' shapes. Somehow, we came to the word Moon and wrote it backwards. I like to think about the mysterious backside of the Moon that we cannot see. It has something in common with the creativity and inspiration source. Sometimes it is difficult to say how you come up with an idea. Maybe they just come from the backside of the Moon.
What are your biggest accomplishments you have had as individuals and as a company?
Both of us had a rich professional life before a NOOM. Arkady had his own Postformula Craft workshop where they work with metal and create impressive custom objects. Kateryna cooperated with international brands and created different products for Jarre Technologies, Bolia, Ligne Roset, Forestier, Casala, and other brands.
If we are talking about our accomplishments as a brand, after launching NOOM we quickly stepped into the international market, finding our first dealers in the USA and Europe. Also, we took part in some important design fairs such as Maison&Objet in Paris, Fuori Salone in Milan, and Dutch Design Week in Eindhoven
In what direction do you see your brand growing?
We are planning to wider our furniture collection, launch some new products and add some new color palettes for Suprematic vases and lamps.
Noom finishes are uniquely created by a chemical specialist, tell us about how you came to integrate this to your process and how it works.
From the beginning, we were in love with non-ferrous metals. When you apply some chemical effects on them, you could get something truly unique. We have a chemical specialist in our team who works on oxidation and patina on metals and creates new unique effects and colors for our limited edition products.
What is your favorite part of the process?
The moment when I see and touch the very first prototype of a new product.
What inspires the creative direction for your product and collections photography?
We have invited professional stylists like Olya Sosiura and talented photographers Julia Vdovychenko, Yevhenii Avramenko. We asked them to do photoshoots and manifest their own artistic vision. It is always a collaboration with fascinating results.
What inspires the creative direction for your product and collections photography?
My responsibility is to create objects that could serve people for a long time. Sustainability is important to me. We try to pack all NOOM products in eco-friendly packing materials. I always aim to create objects with minimal impact on nature.
Is there a story behind the names of the products? Would you like to share it with us?
We launched the first furniture collection by NOOM at the end of 2019 years and dedicated every piece of furniture to a certain person from Bauhaus School. There are ‘Gropius Chair’, ‘Coffee Table Brandt’, and ‘Sideboard Gerrit’. It is our tribute to remarkable thinkers and designers. As a brand NOOM, we have been inspired by an avant-garde design from the beginning.
Our first collection was dedicated to the Suprematism movement. All lamps and vases in it were named after remarkable artists of the modernist wave – Malevich, Yermilov, Ekster, etc.
What’s the inspiration behind the shapes of your collections?
If we are talking about Bauhaus collection, which deflects some ideas of functionalism and conciseness, the combination of craft and art, objects formed by a composition of simple geometric shapes, are still relevant. I have “gathered” the shape of the Gropius Low Chair from balls and cylinders. Our Suprematic collection is based on the Suprematism movement and its ideas of clear shapes.
What’s that piece that has a special meaning to you and why?
Gropius chair because it was the first furniture object by NOOM.
Your pieces combine a variety of colors, how do you arrive to the color palette?
I combine colors mostly intuitively. In the beginning, we chose from my favorite Scandinavian shades, which were trendy. We add to our palette some new hues every year.
Tell us more about your latest Furniture collection, what was the goal behind the overall concept.
It was Bauhaus collection which we created as a tribute to the iconic German school. I want to create timeless products that have recognizable designs and provoke emotions. I strongly believe that ergonomics and functionality are crucial, but the product should have something more. For example, hidden emotion and even passion which you can feel in contact with this object.
Being a Ukrainian designer how do you see your nationality reflected in your work?
Being a Ukrainian designer, how do you see your nationality reflected in your work? Yes, it definitely reflected. I can tell we have two different approaches to cultural heritage among our colleagues. One group of designers (Faina, Sergey Makhno) applies to old handicraft traditions and deep roots; the other designers find their inspiration in the culture of the XX century and the modernist movement (Fild, OLK Manufactory, us).
What do you hope customers experience when they use your products? What has been your most memorable experience with a customer?
I aim to create some emotional objects that have something more than their utility. So, I hope NOOM products could work as kind of art pieces that remain actual for a long time and even can be inherited.
You have accomplished a lot early in your career, any recommendation you give to aspiring designers?
Believe in yourself, constantly develop as a professional, travel and explore different cultures. Work systematically and don't be afraid to approach companies with your concepts.
Share a few thoughts of what you like about being part of our community?
I’m glad to be here and tell my story. Thank you for this opportunity!
Some of Noom products available on Aztro
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